Wisdom Panel review – Can you learn from your dog’s genes?

Wisdom Panel Review Summary

Wisdom Panel tests your dog’s DNA to provide insight into their health, ancestry, and traits. Learn more in our Wisdom Panel review!

Fiyin Ebemidayo



Wisdom Panel provides comprehensive results at a reasonable price.


7 Facts from our Wisdom Panel Review

  1. Location: Vancouver, Washington 
  2. Products: Wisdom Panel offers comprehensive DNA tests and results for dogs with over 200 genetic conditions, 350+ breeds, types, varieties, 35+ traits, and a free call with a licensed veterinarian to discuss health findings
  3. Costs: Wisdom Essential ($99) or Wisdom Panel Premium ($159.99) 
  4. How it works: Collect a DNA sample from your dog, return to the lab, receive results online
  5. Ordering: Tests can be ordered online through the company website or retailers such as Amazon.com or Chewy.com. 
  6. Reports: Essential information about your dog’s genetic makeup. The DNA results are divided into health, ancestry, and traits categories
  7. Complementary Products: Nebula Genomics (Whole Genome Sequencing with weekly updated reports (incl. diet), data exploration tools, and advanced ancestry reporting)

Wisdom Panel Introduction

This Wisdom Panel review provides information on a DNA testing company that sequences and analyzes DNA from dogs. This company comprises a group of professional pet lovers working diligently to strengthen the bond between pets and their owners through world-leading insights powered by DNA. 

The company believes that better science means better care for your pup. Thus, they use their in-depth knowledge of science to offer dog genetic tests. They’ve spent over a decade and a half developing smarter genetic tests that help dog owners learn more about their dogs. 

With its two dog DNA kit options, Wisdom Panel for dogs can shed more light on the dog’s unique ancestry, physical traits, and predisposition towards essential health conditions. Both tests contain the same medical complication information, ancestry, and trait information. With premium, customers also receive additional health results including health risks and a veterinarian follow up call. These services are designed to help you better relate with your dog and help you make medical decisions to help them live healthier and happier. 

The company comprises of veterinarians working diligently to deliver excellent services. Some of these veterinarians include Dr. Freyer, DVM,  Dr. Laura Inman, DVM, and Dr. Annette Louviere, DVM.

While you’re sequencing your dog’s DNA, why not get sequenced yourself? At Nebula Genomics we offer the most affordable way to sequence your genome! This is the most comprehensive DNA test that will empower you to get deep insight into your ancestry and receive new reports every week that are based on the latest scientific discoveries!

Wisdom Panel Science: The Unique DNA of Dogs

Wisdom Panel works on the principle that living things, including pets, have unique DNA. Understanding this uniqueness can help adopt the right way of life to make such pets live healthier and happier. 

They analyze 100,000 DNA locations and cross-reference each report with the largest dog database in the world. With that, they can fish out the small yet significant differences between mixed-breed dogs. Wisdom Panel partners with Neogen Genomics lab to analyze Wisdom Panel DNA test samples. With the Wisdom Panel dog DNA testing team, the lab processes more than 1.5 million samples from a variety of sources every year.

This difference helps in choosing the most suitable training, nutrition, and care for the unique needs of the pet. They don’t believe in the “one cap fits all” approach, which involves adopting a single method of training and nutrition for a particular pet breed. You may learn that your dog is a breed mix you didn’t know about and learn that certain approaches, such as training methods and feeding, will work best for them. 

Wisdom Panel Review

Two tests are available, including Wisdom Panel Essential and Wisdom Panel Premium.

The two options for Wisdom Panel dog DNA tests
Wisdom Panel Essential and Premium

Both options include the following:

Medical complications – 25+ tests for medication sensitivity, immune deficiency, and bleeding disorder

Breed breakdown – 350+ breed identification, types, and varieties—the most comprehensive test on the market

Family tree – trace your dog’s ancestry back to their great-grandparents

Coat color and type – 20+ tests on coat color, patterns, and texture, as well as hairlessness and shedding

Body features – 10+ tests for head and body shape, eye color, and high altitude adaptation

Ideal weight range – Get a personalized recommendation based on breed groups and tests at seven genetic markers

The premium test also provides:

Health risks – 180+ health tests for genetic predisposition (genetic mutations) towards disease

Veterinarian follow-up call – If your dog has a notable health result, a veterinarian can walk you through it over the phone

Carrier status – Find out if your dog could pass down genetic risk factors to their puppies

How to take Wisdom Panel Test

There are four simple steps involved in taking the DNA test — order online, swab, test, and result. 

After receiving the kit, the next step is to collect the sample. Rub the sample collection swab gently against the inside of your dog’s cheek, with the same gentle force you apply when brushing your teeth. Be careful not to allow the swab to touch the fur or other surfaces, which can contaminate your sample and affect the DNA results. Air dry the sample for about 5 minutes before returning the swab to its protective sleeve. 

Use the provided test sample ID to activate your kit online. You can also do this by checking the company’s website. There, you’ll find a link that reads “Activate Kit.” Once your kit has been activated online, you should mail the swap back to their laboratory, where the test will be carried out. 

You can track the test’s progress online, and the result will be ready in about 2-3 weeks. You’ll be sent an email to notify you when your report is ready to be viewed. You can now log into your account at WisdomPanel.com to view the test results with your Wisdom Panel login. 

Wisdom Panel Cost Reviews

There are two tests you can choose — the Wisdom Panel™ Essential and Wisdom Panel™ Premium. The former costs $99.99 while the latter costs $159.99.

Wisdom panel coupons are often available through websites such as Chewy and RetailMeNot.

You may also be interested in comparing costs to determine which dog DNA test is best for you.

Wisdom Panel Reports Reviews

The reports comprise three different categories of your pet’s DNA: health, ancestry, and traits. Each of these categories will break down the unique genetic makeup of your pet. It also describes how each of the factors can influence their health and lifestyle.

A sample dog family tree
A sample dog family tree

In the health section of the report, customers can discover undiagnosed problems or health conditions. The Essential testing option provides information on over 25 medical complications. However, in order to access results for the over 180 health predispositions and carrier status information, you will have to purchase the Premium kit. These additional services are useful for early disease detection and breeding information.

Sample report of Wisdom Panel health section
Sample report of Wisdom Panel health section

In the ancestry section, the results show the breeds present in your pup (down to 1%) and trace their family tree back three generations. Therefore, you can trace the DNA of your pet up to its great grandparent. You may be surprised when you learn your bulldog is a large percent American Staffordshire Terrier! With the publicly available Wisdom Panel Breed Library, users can learn more about their pet including physical characteristics, history, traits, temperament, care, and genetic health conditions.

Traits section of the Wisdom Panel Breed Library
The Wisdom Panel Breed library tells you more about 350+ breeds

The trait section of the report will decode the genetic factors that give your dog their unique qualities. Thus, you will know why your dog has a specific hair length and color, muzzle shape, etc. These factors will dictate the suitable training and nutrition your pet needs to live healthier. 

A sample report of Wisdom Panel traits section
A sample report of Wisdom Panel traits section

Wisdom Panel Privacy Review

The company’s privacy statement was last updated in August 2020. They value, respect, and protect their client’s personal data and won’t share your pet’s health information with a third-party without first seeking your consent.

Other Wisdom Panel Reviews

Amazon: rated 4.5 out of 5 stars

Amazon review for Wisdom Panel
Wisdom Panel 3.0 with over 2,000 Amazon reviews

Many clients shared their experiences on Amazon. They spoke about how excited they are to finally know about their pet’s genetic makeup and how accurate the report they got is. Many of them rated the company 5 out of 5 stars and took a step further to recommend their service to others. Overall, the product has 14,122 Reviews, indicating the diversity in the number of people who opted for the test.

On Amazon, you can choose from the Essential and Premium test kits, as well as Wisdom Panel 3.0 (more than 250 breeds), Wisdom Panel 4.0, and Wisdom Panel Health, which are older products.

There are a series of comments on Twitter made by several satisfied customers of this firm. You may want to take some time to see what people are saying about them #WisdomPanel.

People also made a lot of comments about this product on Reddit. You may want to check out the comments if you still doubt whether to also opt for Wisdom Panel Test or not.

They are also the #1 rated dog DNA service on Chewy.com

Pros and Cons


  • The test is quick and easy to use
  • Health, ancestry, and trait reports are comprehensive
  • One account can be used for multiple kits 
  • The report is easy to understand 


  • Data sharing is challenging 
  • May be expensive

Nebula Genomics

If thinking about sequencing your pet’s DNA, pet parents should look into sequencing for themselves as well! Nebula Genomics is a personal genomics company that offers 30x Whole Genome Sequencing for humans. Unlike most DNA tests which only decode 0.02% of the human genome, Nebula Genomics will analyze 100% for $299 or less. 

Nebula Genomics also helps customers make sense of their data. The Nebula Research Library is updated weekly with new reports that allow you to learn more about genetic traits and health predispositions. They also provide users deep dives into their ancestry discovery.

Wisdom Panel is passionate about using DNA testing and veterinarian expertise to improve the health of dogs. With Nebula Genomics, human customers receive full access to their own DNA data. Our Whole Genome Sequencing data is of the highest quality and can be used by physicians and genetic counselors, helping you keep every member of your family healthy! 

EmbarkWisdom PanelNebula Genomics
Testing MethodGenotyping chipGenotyping chip30X Whole Genome Sequencing
ReportingDog health, ancestry, and traitsDog health, ancestry, and traitsHuman genetic health predispositions
Ancestry ReportingYesYesDeep ancestry reporting with full Y chromosome and mtDNA sequencing in collaboration with FTDNA
Trait ReportingYesYesYes
Data Exploration ToolsNoNoYes
Cost$129 – $199$99 – $160$0 – $299
Embark vs Wisdom Panel vs Nebula Genomics

Want more DNA testing for your pet? You should check out these other reviews for Embark dog DNA test kit and Basepaws (cat DNA testing). 

Did you like our Wisdom Panel review? You can read more reviews on our blog and check out our complete guide to the best DNA test kit and other home tests.